نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشگاه ازاد اسلامی واحد تهران شمال
2 فرهنگستان هنر
3 دانشیار گروه علم اطلاعات و دانش‌شناسی دانشگاه آزاد اسلامی، واحد تهران شمال، ایران.
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Purpose: This research was conducted with the aim of analyzing the web information search behavior by the researchers of Art Academy.
Methods: The present research is practical. It has been implemented in a combined (quantitative and qualitative) method. The research method is quantitative and semi-experimental. Content analysis method is used in the qualitative part. The data collection tool in the quantitative part is questionnaire and observation and in the qualitative part, semi-structured interview. This research was done by a two-question scenario, one easy question and one relatively difficult question, which was conducted in the Art Academy. It has been done with a relatively small sample size and from people who were available and willing to cooperate with the research. The sampling method in this research was purposeful. The research community consists of 48 researchers. The data are collected in two stages of completing demographic questionnaires, search experience, value and observation of search task completion behavior and textual analysis of interview content. It has been compiled using images recorded from users in Camtasia Studio software. Mean, standard deviation and frequency have been obtained using descriptive statistics. Then the strategies and techniques of information seeking behavior patterns have been identified and drawn. The analysis was done using single variable t-test, independent t-test, Pearson's correlation and analysis of variance test. The results of the quantitative section were analyzed using SPSS software.
Findings: The findings show that researchers with a doctorate degree in the field of art use related strategies and techniques to search for information, while researchers with a master's degree use more unrelated and repetitive strategies and techniques, and respondents have different behaviors in performing search tasks. They have shown themselves and have used strategies and techniques to a small extent. In the preliminary stage of search (start), subjects used a total of 409 strategies and techniques. Search initiation behavior differed based on their search tasks. In completing the tasks (hard question), users use systematic reading and review retrieval pages and spend more time. In the easy task (easy question), they retrieved and selected one of the browsers using different methods and browsing pages. In this number, more pages are reviewed and less time is spent browsing them. Some users have browsed and studied the retrieved results based on search tasks and used different methods. The findings of this research help designers of search engines and information systems to design artistic information search tools. This allows users to find search results that match their information needs faster. Also, analyzing information search behavior from the web can help to create and develop user search and information retrieval patterns. In this research, researchers' search behavior in easy and difficult styles was investigated using statistical data. The results showed that in easy search, strategies such as using Google search engine (frequency 976) and formulating the search term in a general to specific way were the most frequent. The chi-square test confirmed the significant difference between the two search styles with a value of 1.324 and a probability of less than 5%. Also, search behavior was more frequent in the easy style than in the difficult style (frequency 976 vs. 948), but no significant difference was observed between the first and second tasks (probability 0.897).
Conclusion: The results of the research showed that a total of 1924 strategies and techniques were used by the users in different stages of searching and retrieving information. Statistical analyzes and descriptive tables confirmed that users behaved faster in the easy search tasks, while more in-depth study occurred in the difficult tasks.
کلیدواژه‌ها [English]
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