Marketing is known as the process of analyzing, planning and the implementation to do voluntary exchanges with target markets which ends in the reaching of organizational goals. Designing this program requires identifying the needs and expectations of the target market and exploiting some principles like pricing, communication, dissemination of information, and serving the market. Libraries and information centers, in order to have an effective role in today’s competitive environment, should become familiar with the technologies and principles of marketing correctly. In this way they can respond to the needs of potential and de facto users. Introduction to the concept of marketing in libraries and information centers, the status of marketing in libraries, the method of planning for an effective marketing project, the challenges that libraries and information centers face in the 21st century and the importance of marketing in presenting the solutions are some of the topics which have been debated in the article.
Basrian Jahromi, R., & Naghshineh, N. (2010). Another look at the marketing in libraries and information
centers: threat or opportunity?. Librarianship and Information Organization Studies, 20(4), 165-180.
MLA
R. Basrian Jahromi; N. Naghshineh. "Another look at the marketing in libraries and information
centers: threat or opportunity?". Librarianship and Information Organization Studies, 20, 4, 2010, 165-180.
HARVARD
Basrian Jahromi, R., Naghshineh, N. (2010). 'Another look at the marketing in libraries and information
centers: threat or opportunity?', Librarianship and Information Organization Studies, 20(4), pp. 165-180.
VANCOUVER
Basrian Jahromi, R., Naghshineh, N. Another look at the marketing in libraries and information
centers: threat or opportunity?. Librarianship and Information Organization Studies, 2010; 20(4): 165-180.
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