@article { author = {Bouthillier, By: F. and Ghaffari, Translated by: S.}, title = {The teaching of marketing and quality management in schools of library and information studies: the case of North America}, journal = {Librarianship and Information Organization Studies}, volume = {15}, number = {3}, pages = {127-136}, year = {2004}, publisher = {National Library and Archives of Islamic Republic of Iran}, issn = {2783-4646}, eissn = {2783-4646}, doi = {}, abstract = {}, keywords = {North America,Libraries,Information,management library science,Marketing}, title_fa = {آموزش بازاریابی و مدیریت کیفیت در دانشکده‌های علوم کتابداری و اطلاع‌رسانی: امریکای شمالی}, abstract_fa = {}, keywords_fa = {امریکای شمالی,کتابخانه‌ها,اطلاعات,مدیریت,کتابداری,بازاریابی}, url = {https://nastinfo.nlai.ir/article_679.html}, eprint = {https://nastinfo.nlai.ir/article_679_f0e2b17570ebaf53f9e7ff732828c890.pdf} }